AUGMENTED REALITY CONTACT LENSES
Innovative California based tech company Mojo Vision has recently announced a revolutionary augmented reality contact lens called the Mojo Lens.
The Mojo Lens represents an important technological crossover between the emerging spaces of wearable tech and augmented reality, something that companies like Google have tried and failed at.
While Google’s version, called Google Glass, was an interesting innovation, it struggled for mainstream appeal due to its bulky and awkward look.
Mojo’s product innovates beyond this downside with a more bespoke design that uses “a tiny microLED display the size of a grain of sand to share critical information and smart sensors powered by solid-state batteries built into a scleral lens that also corrects your vision”, according to the Mojo Vision website.
Designed to be custom fit to your eyes, the lens is fitted with “motion sensors to enable the world’s most accurate eye-tracking…to ensure that the AR content stays still even as you move your eyes”.
REAL-WORLD USE CASE: MOJO LENS
One can only imagine the number of real-world applications for a device such as this as accurate eye-tracking could enable users to pick and choose how they control the display simply with a look.
To date, augmented reality has mainly existed through popular apps such as Snapchat, in the form of filters, and Pokemon Go, in the form of… Poke Balls in your local park. But what makes Mojo Lens so intriguing is that it could remove the phone from the equation completely.
While the latest version of the Mojo Lens is able to connect to your phone to receive network data, it is also able to do so by connecting to the Cloud.
If the device’s display was to become as advanced as the phone, and able to receive data from the Cloud, this could render the need for a phone obsolete, bar phone calls and photo/video capture. However, with the tech still in its infancy, the possibility is not out of the question.
WHEN WILL MOJO LENS BE AVAILABLE?
As exciting as this all sounds, Mojo Vision is still a few years away from releasing a commercially viable product. The technology is yet to be approved by the FDA and still doesn’t have a colour display – two things that will be key to its initial success.
For the time being Mojo Vision has been busy making deals with multiple companies such as Amazon, PTC, Edge Investments and HiJoJo Partners, but is also diligently moving toward spotting applications through partnerships with Adidas Running, Trailforks (cycling/hiking), Wearable X (yoga), Slopes (skiing) and 18Birdies (golf).
Their focus here is highlighting the potential role of their product on the sporting field. Today, big data is playing an ever-increasing role in delivering insight into an athlete’s performance.
Senior Director of Product Management David Hobbs said that existing wearable technology has limitations due to its bulky nature and the reliance on phones to deliver information – something they believe the Mojo Lens can solve.
CAN I INVEST IN MOJO VISION?
Even though this tech is still a little while away from mass adoption, it is telling that many companies and investors are getting behind the possibility of what the Mojo Lens can offer.
Smart investors are wondering if the company is publicly traded but the answer, for the time being, is no. As of right now the company is staying private and is in their series B1 round of funding. As of January 2022, the company has garnered over $205 million.
As of 2022, Mojo isn’t a real threat to Apple and Samsung – yet. But the tech world is keeping an eye on the Mojo Lens.